Data analysis + web development · Portugal · Brazil · Worldwide
I turn scattered numbers into clear indicators and digital presences into conversion machines. Less noise, more decisions, more results.
vs. same period last year · updated just now
How I work
I understand the business, the data and the audience before proposing anything.
Scope, timeline and price agreed in writing — no surprises halfway through.
Partial deliveries you follow and validate, from draft to final result.
Live, measured, and with continuous evolution whenever the business needs it.
What I do
Choose based on where you are — or combine both and close the loop: data that shows what to sell, a site that sells it.
I organize datasets, automate reports and build dashboards to track sales, finance, operations or HR — whatever's critical to your business.
Institutional sites, landing pages and WordPress with performance, commercial structure, technical SEO and integration with your contact channels.
Real work
Sales, purchasing, finance, HR and support — storytelling, KPIs and modeling/DAX best practices.
Streamlined pipeline for an attrition dataset: cleaning, standardization and a base ready to visualize turnover.
Institutional platform with projects, missionary families and donations. Robust content, clear navigation.
Welcoming site with services, ministries and a visitor guide. Responsive and accessible.
Studio products
Beyond bespoke projects, I build products that become recurring business — practical proof of what I sell.
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video sample · demo property
New · AeroEstate
Drone-style videos with voiceover and subtitles — no filming, no site visit. For short-term rentals, agencies and realtors.
Watch the demo →
Cuidaly · Technology with Care
A suite of three products for people who lead churches, preach and support missionaries — less admin, more pastoral care.
Visit Cuidaly →Who's behind it
"The person who analyzes your data, designs your site and signs off on delivery is me — from the first diagnosis to support."
I'm Paulo Cunha, a data analyst and web developer. PC Data Insights is the name behind my independent work — in practice, that means direct communication, fast decisions and personal accountability on every project.
Next step
Clearer data, a professional website, or both — tell me the problem and I'll tell you straight whether and how I can help.