About
One person. A name, a face and responsibility.
I am Paulo Henrique P. Cunha. PC Data Insights is my independent studio: not an agency with interns, not a website factory. You talk directly to the person who builds your site.
Background
Why my websites are different.
I have built websites since 2020 for churches, seminaries, social projects and small businesses in Portugal and Brazil. Before that, I spent more than 25 years teaching, writing and speaking in public, and that is where I learned the skill that matters most on a website: explaining something clearly to someone who has no time.
I also trained in data analysis (IBM certification). That is where the "Data" in the name comes from, and my way of working: nothing is decided by guesswork. Before designing, I research what your customer searches for on Google. After launch, I measure what happens. And I adjust based on the numbers.
I use artificial intelligence the way any serious professional uses a tool: to speed up what is repetitive. The judgement, the strategy, the design and the review of every line of code are mine, and that is exactly what you are hiring.
Principles
How I work, in five sentences.
Clarity beats decoration.
If the visitor does not understand what you do within 5 seconds, the rest of the site does not matter.
Data beats opinion.
Mine included. Decisions start from what people search for and how they use the site.
Fast is non-negotiable.
Every second of loading on mobile costs customers. Performance goes in the contract.
What is yours stays with you.
Domain, code and logins always in your name. No hostages.
A promise is a promise.
Deadline, scope and price in writing. If I am late, you get a discount.