Websites for clinics and practices
A clinic website that fills the diary, not just the page.
Expats and visitors search "English-speaking dentist Lisbon" or "doctor in Cascais" in a hurry and decide in seconds. Your website has to build trust, show where you are and lead to a booking in one tap, in English and in Portuguese.
What holds back clinics online
Three problems I see every week.
Foreign patients cannot find you.
Someone searches "English-speaking dentist near me" or "GP in Cascais" and three clinics appear on the map. Without a bilingual website and a well-kept Google Business Profile, you are not one of them, however good your English is.
Booking gets stuck.
Engaged phone lines, forms nobody answers, appointments that never get confirmed. Every extra step between wanting an appointment and having one is a patient who goes to the clinic next door.
Health advertising feels risky.
Before and after photos, prices, testimonials: what is allowed in Portugal? Out of fear of getting it wrong, many clinics leave the site nearly empty, and an empty site does not give patients the trust they look for.
What your website will have
Built for your sector, not adapted from a template.
On top of what every project includes — technical SEO, speed, lead tracking and a review of your copy — the website includes what makes a difference in your sector:
Booking in one tap
A WhatsApp button with a ready-made message per specialty, or a link to your online booking system. Patients book without waiting for a call back.
A page for each specialty
Implants, orthodontics, whitening, check-ups: each treatment on its own page shows up in a different Google search, in English and in Portuguese.
Team with names and credentials
Each professional with photo, training, languages spoken and professional registration number. Patients, and especially foreign ones, want to know who will treat them.
Insurance and location
Insurers and health plans you work with, map, parking and opening hours. The questions that fill the reception phone, answered on the site.
Google Business Profile tuned up
You verify the profile from your phone; I complete categories, photos, hours and review requests so you appear on the map and in the reviews people read before booking.
Booking measurement
You know how many patients came through the website, for which specialty and in which language.
Health advertising within Portuguese rules
Health advertising in Portugal is governed by the health advertising regime (Decreto-Lei 238/2015), supervised by the ERS, the health regulator. Advertising must identify the provider (name, tax number and ERS registration number, plus the licence where applicable), must not mention services you do not provide or agreements you do not hold, and must stay truthful and objective. The professional orders, such as the Ordem dos Médicos and the Ordem dos Médicos Dentistas, add their own ethics rules on advertising. When I review your copy, I flag anything that may cause a problem. Final responsibility lies with the provider, but you are not left to read the rules alone.
Clickable demo
Lumen Odontologia
Pearl-white clarity, a whitening simulator and booking front and centre. It is a fictional website (in Portuguese), built to show the level of finish — yours will be designed from scratch for your brand.
Open the demo →Investment
How much does a website for clinics cost?
It depends on the size of your business. These are the three most common scenarios — the exact price is fixed in writing after the free review.
Individual practice
from€ 390
One complete page: introduction, specialty, the professional with registration number, location and WhatsApp booking.
I want this →Clinic with several specialties
from€ 790
Up to 7 pages: one per specialty, team, insurers, blog and booking per specialty.
I want this →Clinic with several sites
from€ 1,490
Up to 15 pages: one page per location, every specialty and a study of local competition.
I want this →Included in all: review of your copy, technical SEO, lead tracking and the 4 guarantees · 50% upfront, 50% after the preview · bank transfer or MB WAY
See the plans in detail and estimate your project →Written guarantees
The risk stays with me.
Preview before the balance
You see the finished site working on a preview link and only pay the second half after you approve it.
90+ performance
Minimum score of 90 on PageSpeed Insights (mobile) at launch, with the site on the Essential plan hosting or another host I recommend. If it falls short, I fix it at no cost.
Deadline with a penalty
If the delay is mine, you get 10% off per week. The deadline starts once I have received all the material. It's in the contract.
Everything in your name
Domain, code and logins stay with you. If you ever want to leave, you take everything — no permission needed.
Questions from people in the trade
Questions about websites for clinics
Can I show before and after photos?
Portuguese health advertising must be truthful, objective and not misleading, and each professional order has its own ethics rules. In practice, I build the site to showcase the clinic without depending on them, and if you want to use them I help you present them within your order's rules.
Can the site be in English and Portuguese?
Yes, and for clinics serving expats and tourists I recommend it. Each page exists in both languages, so Google can show the right one to the right patient.
Do I need a page for each specialty?
It is what brings the most patients from Google. Someone searching "dental implants Lisbon" wants to land on an implants page, not a generic home page. The Professional plan already includes the main ones.
Can I show prices on the site?
Health advertising must not mislead and must identify the provider clearly, so prices and promotions need care. I focus the site on what really convinces: specialties, team, facilities and an easy way to book. Check price display with your professional order.
How long does it take?
About 21 days on the Professional plan, counting the time you take to send your texts and photos. If the clinic does not have good photos of the space yet, that is the first thing to solve: they weigh heavily in a patient's decision.
See how your business is doing online.
Free review within 48 hours: how you show up on Google, who shows up before you and what to fix first.
I also build websites for: lawyers and law firms · restaurants, bars and cafés · estate agencies and agents · churches and ministries · other sectors